Who are we ?


Who are we ?

Abaxxi is a french consulting company, specialized in Sales & commercial strategy. We help industrial companies in developing a strong strategy in marketing and sales in order to overperform on the French market.

Our Differentiation

Field experience

We believe that only face-to-face sales call can influence and convince a person to change its perception of a benefit coming from a product. We focus on the field, having prospected, promoted and negotiated deals over the years. Marketing and High-level brain work is essential to plan and organize, but we are field people, delivering values on sales. Moreover, our consultants have a direct experience of entrepreneurship, having starting their own company. They are close to your requirements.

Expert in the LifeScience / Biotech sector

With 20 years experiences in the biotech sectors, and many experiences in this sector, we have a database of contacts and qualified needs that can be leverage wit our products.

We are happy to help you out in building your success in France and beyond.

Digital & negotiation

The 2020+ customer is digitalized. He is looking for on-line information before accepting a sales visit The customer is looking for proximity and to find trust reinsurance over the internet. In France, especially, the langage is a barrier. For example, not all physician, technicians or decision maker are completely comfortable with information in English. It creates a sense of distance that is a barrier to sales. That is why we have added digital capabilities to our core offer, in order to easil develop an on-line presence in local langages for your offer.


Abaxxi is founded by Olivier Pasquier. He has worked in the biotech industry for 20 years, developing commercial plan for many successful products in IvD, Assay technology, instrument for research and licensed-technology. He has launched and led several start-up companies, he is as well associate professor in a French College.

Our references

logo biomerieux logo bio-rad logo Qiagen logo prestodiag logo GENS